Net Worth Lists
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Targeting affluent consumers is not simply a matter of pinpointing geographies where household wealth is high. You need a model that knows the difference between millionaires and high income. Middle America savers within the same geography - and then tells you the names and addresses of exactly the people you want to target.
It's no simple matter to define the net worth of a household. Income and occupation are not enough. You need to consider the interaction of lifecycle, assets, business equity and attitude toward savings and investment to accurately predict a household's net worth and buying power.
Self-reported survey data has been overlaid on top of the Affluence Database to help define households in terms of their place on the wealth continuum.
Now you can capitalize on the Affluent households and geographies to develop products, services and marketing programs that successfully reach the highly differentiated segments of affluent America.